“Explaining My Depression to My Mother” + HEY POETRY PUBLISHERS: take tips from Button Poetry. Please.

This “performance went viral, racking up more than 5.7 million views on YouTube and an estimated 50 million views across all social media platforms.”

“Much as movie trailers engage fans before a film’s release, Button Poetry reaches out to potential readers a year or more before each book is actually published. ‘We broadcast videos of the authors we publish,’ Cook said. ‘We can get video in front of the eyes of millions of people over the course of a year. We can find the people who care about the poet wherever they are and bring the video to them.’

“Once a book is published, the press supports new authors with monthly live poetry events, livestreamed online events with authors, YouTube video features, and hundreds of shareable digital miniposters quoting Button poets.”

Is Poetry the New Adult Coloring Book? – Jason Boog – Publisher’s Weekly – August 25, 2017

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