Eat haggis! Drink whiskey! Read this poem out loud:

Address to a Haggis

Fair fa’ your honest, sonsie face,
Great chieftain o the puddin’-race!
Aboon them a’ ye tak your place,
Painch, tripe, or thairm:
Weel are ye worthy o’ a grace
As lang’s my arm.

Read rest of poem 

Also see

Burns Night 2017: Who was Robert Burns and what is the best haggis recipe? – Rozina Sabur – Telegraph – 1/25/17

and

Burns Night celebrates the wrong Scottish poet – Stuart Kelly – The Guardian – 1/25/17